In a country where millions of small and medium businesses are started each year, it is very important to set a unique identity for your company as well as your products and services.By trademarking your brand, you protect the identity of your company or its products which are a result of your immense hard work and time. This is why trademark registration is important for your company.
In simple terms, a trademark can be defined as the identity of your product, service or company that makes it unique. While the most common type of registration in India is done for a logo or the name of the company, you can also get a slogan, photograph, sound, word, color combination or even a smell trademarked in India. A registered trademark becomes an intellectual property for your business and hence you can file a lawsuit for its misuse or infringement.
In India, all trademarks are registered under the Trademark Act, 1999. The office of Controller General of Patents, Designs and Trademarks is responsible for its registration. This office falls under the purview of the Ministry of Industry and Commerce, Government of India.
WHAT ARE THE BENEFITS OF TRADEMARK REGISTRATION?
As said above, a trademark is your intellectual property and hence you must get it registered to make it legally acceptable. Here are some of the trademark registration benefits:
It gives you an exclusive right over the trademark.
It acts as an intangible asset for your business as it has monetary value.
A registered trademark gives you the right to use the ® sign along with your logo/product.
A lawsuit can be filed for infringement of your trademark.
It also differentiates your product from its similar counterparts.
It helps you build trust and goodwill and hence garner customer loyalty.